With so many choices in the marketplace making so many promises, choosing what type of double sided adhesive tape to use in your business can become overwhelming. However, using the right tape for the right job can provide both you and your customers with multiple benefits that will help to maximise productivity and profitability.
By-lined to Chris Holmes, Category Manager, Spandex UK Continue reading
In recent years the opportunities for signmakers have rapidly increased, with new technologies and substrates enabling practices that had been difficult, costly and time consuming with traditional methods. Today we stand at a crossroads where the traditional printer and signmaker can make a choice – to transform the business and boost profitability with a change of mindset, or to continue with a limited digital offering alongside traditional methods but without fully maximising the opportunities available.
Using a quality printer surely contributes to the overall success of any printing job. Nevertheless, more factors contribute to achieving a quality end result. In order to get the best out of your printer, we brought together some useful digital printing tips.
A buoyant industry
The point of sale (POS) market is one of the most diverse sectors in the sign and display industry. Today, it continues to grow at a tremendous rate due to the competitive nature of today’s high street and changing promotional offers. The main contribution to this can be seen on a daily basis when walking into any retail store, leisure centre or entertainment environment as new branded promotions are implemented almost on a weekly basis. Retailers in particular are changing and updating displays regularly to reflect store offerings and to stay competitive in this challenging sector.
A lot has changed in the signage and graphic display markets since Spandex first launched its ImagePerfect range of digital substrates almost 20 years ago. Back then, the early product portfolios consisted mainly of digitally printable white and clear vinyls.
In any application, labour inevitably accounts for the bulk of your production costs. This makes choosing the right materials vital. By selecting the best possible materials for the job, you can improve quality, enhance productivity and minimise wastage whilst maximizing your profitability. Here is an introduction to the different types of products to help you make your selection.
Your 10-point guide to banner material selection
The high visual impact, affordability, flexibility and ease of installation of banners make them ideal for visual communications, so it’s no surprise that they top the list of products being created by signage and graphics businesses today. Skilled graphics producers can help their clients make the most of these benefits by recommending the right technologies and materials for each and every project, but to do this they need to stay abreast of developments in technology.
Preparation is the key to easy application of cut or printed vinyl graphics. Good surface preparation also ensures a long and trouble-free service life thereafter. We have compiled a range of recommendations and tips that may help you with graphic installation.
Vehicle livery and lettering has been a mainstay of signmaking businesses for generations, but the trend that’s truly taking the graphics world by storm is full or partial vehicle wrapping.
This technically demanding and visually creative craft is rapidly gaining traction with both corporate customers and individual vehicle owners, and an energetic and inspired community of wrappers is enjoying dynamic business growth on the back of escalating consumer demand.
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